PEPSI SUPER BOWL 51 PACKAGING + VIZ ID
Visual Identity program pitched to Pepsi for the Super Bowl 51 exclusive packaging based on a retro Texas aesthetic.
Created at Motive: A Project Worldwide Agency
Before settling on a more vintage aesthetic I presented an idea with a cleaner more modern edge to it. This option is a much more sporty direction creating a forward moving identity very much like the brand Pepsi itself.