Pitched ideas for custom Pro series art for a concept line within the Costa brand. This line was to be used for sponsored athletes and would span across boat wraps, jerseys and more.
Concept Work Created at Motive: A Project Worldwide Agency
This concept utilizes a more graphic approach to the pro series that emphasizes the action and intensity of the sport itself while creating a story within itself with an expressive comic book approach.
Inspired by classic woodcut art this design explores a more artsy display of the Pro series by bringing back a more historic form of art to truly express the pro fishing culture